Why sign shops fail at wrapping cars…

We recently came across an article from our good friends at The Bad Wrap regarding sign shops and why they shouldn’t be wrapping cars. Yes, you read that right, why they ‘shouldn’t’ be wrapping cars. Ultimately our customers are our best sales people. Having them informed about what it takes to wrap a car correctly can go a long way when it comes to referrals. It’s one of the reason we wanted to share this ‘industry specific’ article with you. At Premier Wraps, we like to make sure the customer understands the process, from start to finish, and what goes into producing a quality vehicle wrap. Once the customer has learned about the entire process, it’s easier for them to understand why a wraps costs what they do. For example, there’s hours and hours behind the scenes that the customer never sees. Did you know the average wrap can take between 7-10 hours just to print? Then there’s still the time to laminate all the prints, trim and label everything correctly. The hours can add up quick, and we don’t even have the car yet. When you drop off your clean car, it can still take up to 2 hours just to prep the vehicle correctly. Now we’re at 12 hours of production and we haven’t even started installing the wrap. And there’s still the design time we didn’t even talk about. We’ve said all along that we’re not a sign shop that turns out 1 or 2 car wraps a year….we turn out close to a 100 a year. If you’re looking for wrap, then go to a wrap shop. If you’re looking for a sign, then go to a sign shop. There’s so much more to wrapping a car then just tossing on some vinyl. It takes skill, knowledge, the right tools and most of all experience. Take a second and read this article and you’ll understand what we mean and you’ll come away with a greater appreciation of a quality vehicle wrap. Read the article here.